The third edition of CX World Forum 2025 will take place on December 9–10, 2025, at The Arena in Granada District, Riyadh. Organised by the Saudi Customer Experience Association, the forum will bring together influential executive leaders, decision-makers, industry experts, and professionals specialising in customer experience (CX), digital transformation, and service innovation.
Recognised as one of the largest dedicated customer experience gatherings in the Middle East, CX World Forum is a strategic platform that connects government entities, leading corporations, industry experts, and innovators to exchange knowledge, explore emerging global trends, and showcase best practices in customer experience management and service excellence.
The forum supports the ambitions of Saudi Vision 2030 by promoting customer-centric transformation, enhancing service quality, and encouraging innovation across public- and private-sector organisations.
The 2025 edition will feature a comprehensive program of activities, including an exhibition with more than 55 participating exhibitors, over 11 specialised workshops, and insightful panel discussions featuring more than 40 distinguished local and international speakers.
These sessions will address emerging challenges, technological advancements, innovative strategies, and practical approaches to delivering exceptional customer experiences in an increasingly digital and competitive environment.
The forum will also offer opportunities for strategic partnership announcements and the signing of cooperation agreements to strengthen collaboration and accelerate the development of the customer experience ecosystem.
A key highlight of the event will be the Saudi Customer Experience Awards Ceremony, recognizing organizations that demonstrate outstanding achievements in customer experience excellence, innovation, and the successful implementation of industry best practices. Specialised judging panels will select winners through a rigorous evaluation process.
CX World Forum 2025 is designed to engage a diverse professional audience, including senior government officials, C-suite executives, CX practitioners, consultants, entrepreneurs, investors, academics, and researchers. By bringing these stakeholders together, the forum aims to foster meaningful collaboration, facilitate knowledge exchange, and strengthen professional capabilities across the customer experience industry.
Building on the success of previous editions, the forum continues to expand its regional influence. The 2024 edition attracted more than 7,000 visitors from various sectors and witnessed strong participation from government and private organisations, under the patronage of His Excellency Dr Majid bin Abdullah Al-Qasabi, Minister of Commerce.
Through international experts, leading companies, and specialised knowledge-sharing programs, CX World Forum 2025 aims to reinforce Saudi Arabia's position as a regional hub for customer experience excellence while supporting innovation, organisational competitiveness, and continuous service improvement.
The forum represents an important step toward building a more customer-centric future and advancing the customer experience profession across Saudi Arabia and the wider Middle East.