Rabih Farhat

Rabih Farhat is the Founder and CEO behind Related, a 7X award-winning martech agency that builds cutting-edge rewards solutions for a best-in-class customer experience. With over 25 years of cross-industry expertise, he became a thought leader in driving the most successful programs across the region. Rabih is a strong believer in using innovation to create moments of happiness throughout any customer journey.

In 2022, Rabih was awarded Industry Entrepreneur of the Year by UK based association, The Incentive Awards, for his positive contribution and growth impact on the industry.

Rabih serves on the board of multiple SAAS companies. He has contributed to several Publications, Panels, and award Jury in leading regional and international tech events.

Prior to founding Related, Rabih was leading the Loyalty practice at Peppers & Rogers, within the MEA region. There he played an essential role in building the largest loyalty program in the region, Saudi Telecom’s Qitaf.