Sari is a Customer Experience professional with enthusiasm and advocacy for promoting and advancing the CX practice in KSA specially the Government sector. He has established the CX Function and department in the Ministry of Municipalities, Rural Affairs and Housing “MoMRAH” where he is currently the General Director of the department. Prior to this position, he was the Director General Operational Excellence and Customer Service among other leading positions within MoMRAH and other entities. Sari has won 2 international CX awards and 3 Gulf CX awards. Sari is Forrester Certified in Mastering Customer Experience and certified as CXS from CX university. Sari is not only focusing on advancing the CX as a function but also has interests in developing the capabilities and empowering the young Saudi professionals to be CX specialists and experts with a success story within MoMRAH CX employees that got trained, mentored and empowered with CX tools and resources that resulted in having a significant achievements and contribution in transforming MoMRAH towards being a customer centered organization.

Passionate technology leader committed to success. Possess a well-balanced blend of managerial, organization, budgetary, technical, and communication skills. Owning 10+ years of Business, Technology, and People leadership skills with expertise in meeting the customer’s needs to ensure customer loyalty and satisfaction. Characterized as a Client focused professional, striving to understand the clients’ needs and acts as an enabler to meet those needs. Having a strong background in information technology and customer service experience. Known for effectively defining overall strategy and direction for the business, providing strategic vision, and mentoring diverse groups of IT functions while ensuring that both IT projects and day-to-day business operations meet organizational and customer expectations. Specialized from Babson Collage in Leading Enterprise Innovation Corporate Entrepreneurship.

Saleh Bin Thani has over 23 years of experience in the Customer Relationship Management Leadership industries. Having CX expertise in many industries like banking, Training services and Information technology, and B2B and B2C reach. He is a co-founder and CEO of the Saudi Customer Experience Association.

CEO of CXKSA and Chairman of the Steering Council He held several positions at the Ministry of Human Resources and Social Development, including:Chief Executive Officer of Customer Experience between 2020 – 2022. Chief Executive Officer of Customer Experience and Digital Transformation between 2019 – 2020. General Manager of Products. General Manager of Digital Transformation and e-Commerce at Saudi Telecom Company (STC) between 2013 – 2019. He was tasked with establishing the Joint Media Center at the Ministry of Labor in cooperation with the Human Resources Development Fund (HADAF) in 2012. He was also Director of Marketing Communications and Public Relations at STC between 2005 and 2012, Project Development Manager at OulaNet between 2003 – 2005, Network Engineer at Faisal Ibrahim bin Sultan Trading Establishment between 2002 – 2003, in addition to his work as General Manager at PC RULES between 1998 – 1999, and General Supervisor at SAMODAH for Trading and Contracting between 1996 – 1997. He received the Saudi Achievers Award in the category of Distinguished Leadership in Distribution in the Telecommunications Sector in 2019, and the Leadership Award in Marketing and Branding from CMO Asia in 2013, in recognition of his accumulated successes in this field. He is the first Saudi to receive this award. He contributed to the launch of the identity of Saudi Telecom Company in 2008, which was at the time a radical change in the company’s identity and its customer-centric focus. He also led the activities of launching the identity of the Ministry of Human Resources and Social Development in 2020 after the Ministry of Civil Service joined the system. He established the first customer experience agency in the government sector during his work at the Ministry of Human Resources and Social Development. During this time, he launched the customer experience strategy and the customer voice program. He participated as a speaker in several conferences and specialized events in the field of technology, including:The Saudi Emerging Technologies Forum in 2019. The Kingdom’s Digital Transformation Forum in 2019. The TM Forum in Dubai in 2019. The CET Technology Customer Engagement Conference in Saudi Arabia in 2017. Gitex Technology Week in 2012. The First Mobile Summit in 2011. He also served as a member of the jury for the IVY Awards in 2014 – 2016, and the Saudi Marketing Award in 2019. He holds a Diploma in Industrial Electronics Technology in 1996 from the Riyadh Technical College, and a Master’s degree in Electronics Engineering in 2001 from Spokane College in the United States. He also completed the Leadership Program at London Business School and the Executive Program in Marketing Strategies from INSEAD in 2016.

More than 20 years of Experience in Customer care & Customer Experience. AI and big data consultant. Strategy leader and executor executive in customer related field.