Bara Shamrookh

Bara Shamrookh is an entrepreneur, UX & CX Consultant, UX Strategist, UX Manager, and UX Researcher carrying the responsibility of drastically improving the User and Customer Experience (UX & CX) of the digital, physical products and services in Saudi Arabia and the MENA region. Bara has been involved in consulting and executing projects with international and local brands such as Google, Microsoft, Aramco, Marriott, Sabic, Careem, Daimler, and PIF.
Bara has been a keynote speaker and trainer at multiple local and international events talking about topics such as entrepreneurship, startups, technology, design, UX, and CX.