Skip to main content
Last update: 04/03/2024 - 19:55
المهندس عبدالعزيز الشمسان

Eng. Abdulaziz Alshamsan


CX World Forum



The CEO of the World Customer Experience Forum and the Saudi Customer Experience Award.

He held several positions at the Ministry of Human Resources and Social Development, including:

  • Chief Executive Officer of Customer Experience between 2020 - 2022.

  • Chief Executive Officer of Customer Experience and Digital Transformation between 2019 - 2020.

  • General Manager of Products.

  • General Manager of Digital Transformation and e-Commerce at Saudi Telecom Company (STC) between 2013 - 2019.

He was tasked with establishing the Joint Media Center at the Ministry of Labor in cooperation with the Human Resources Development Fund (HADAF) in 2012. He was also Director of Marketing Communications and Public Relations at STC between 2005 and 2012, Project Development Manager at OulaNet between 2003 - 2005, Network Engineer at Faisal Ibrahim bin Sultan Trading Establishment between 2002 - 2003, in addition to his work as General Manager at PC RULES between 1998 - 1999, and General Supervisor at SAMODAH for Trading and Contracting between 1996 - 1997.

He received the Saudi Achievers Award in the category of Distinguished Leadership in Distribution in the Telecommunications Sector in 2019, and the Leadership Award in Marketing and Branding from CMO Asia in 2013, in recognition of his accumulated successes in this field. He is the first Saudi to receive this award.

He contributed to the launch of the identity of Saudi Telecom Company in 2008, which was at the time a radical change in the company's identity and its customer-centric focus. He also led the activities of launching the identity of the Ministry of Human Resources and Social Development in 2020 after the Ministry of Civil Service joined the system.

He established the first customer experience agency in the government sector during his work at the Ministry of Human Resources and Social Development. During this time, he launched the customer experience strategy and the customer voice program.

He participated as a speaker in several conferences and specialized events in the field of technology, including:

  • The Saudi Emerging Technologies Forum in 2019.

  • The Kingdom's Digital Transformation Forum in 2019.

  • The TM Forum in Dubai in 2019.

  • The CET Technology Customer Engagement Conference in Saudi Arabia in 2017.

  • Gitex Technology Week in 2012.

  • The First Mobile Summit in 2011.

He also served as a member of the jury for the IVY Awards in 2014 - 2016, and the Saudi Marketing Award in 2019.

He holds a Diploma in Industrial Electronics Technology in 1996 from the Riyadh Technical College, and a Master's degree in Electronics Engineering in 2001 from Spokane College in the United States. He also completed the Leadership Program at London Business School and the Executive Program in Marketing Strategies from INSEAD in 2016.