Speaker Details

Sari is a Customer Experience professional with enthusiasm and advocacy for promoting and advancing the CX practice in KSA specially the Government sector. He has established the CX Function and department in the Ministry of Municipalities, Rural Affairs and Housing “MoMRAH” where he is currently the General Director of the department. Prior to this position, he was the Director General Operational Excellence and Customer Service among other leading positions within MoMRAH and other entities. Sari has won 2 international CX awards and 3 Gulf CX awards. Sari is Forrester Certified in Mastering Customer Experience and certified as CXS from CX university. Sari is not only focusing on advancing the CX as a function but also has interests in developing the capabilities and empowering the young Saudi professionals to be CX specialists and experts with a success story within MoMRAH CX employees that got trained, mentored and empowered with CX tools and resources that resulted in having a significant achievements and contribution in transforming MoMRAH towards being a customer centered organization.