Peter Halsor

A passionate advocate of the customer, Peter has led Digital, Customer Experience and Business Transformation teams to deliver market-leading propositions for several leading financial institutions in London, Continental Europe and the Middle East. 

As Chief Customer Experience Officer at Riyad Bank, Peter led a business transformation programme to drive customer-centricity across the retail bank. He was responsible for defining the customer experience strategy across all channels and working within the C-Suite to drive CX transformational change and digital innovation. As part of this work, Peter implemented a state-of-the-art Customer Experience & Innovation Laboratory - the first bank in the region to do so. 

As Chief Marketing & Customer Intelligence officer at Bank of Valletta, Peter served as a senior member of the banks’ Executive Management Team with regular Board level engagement to advise, steer and execute bank strategy. He led a Marketing Transformation Programme to design better products, services, and communications for customers and carried accountability for all Marketing, Corporate Social Responsibility, Sponsorship, PR, Events and Internal Comms activities.

Peter is currently providing consulting expertise to several leading Saudi institutions; helping them to build better solutions for customers whilst driving digital transformation.