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Last update: 04/03/2024 - 19:55


The forum comes as one of the initiatives that contribute to raising the efficiency of services in the public and private sectors by facilitating the customer journey in a way that keeps pace with their aspirations and meets their desires. It also addresses several topics, including customer experience strategies, customer experience research and measurement, applications of artificial intelligence in managing the voice of the customer, and a number of topics of interest to different vital industries. A group of international specialists and experts in the field of customer experience participate in it. The concept of improving the customer experience is one of the concepts that is centered around people and their importance, in addition to their contribution to achieving the aspirations and goals of any facility and making people the basis and focus of change. The World of Customer Experience Forum, in its second edition, will be held on January 24-25, 2024, in conjunction with the closing ceremony of the Saudi Customer Experience Awards.

Targeted people:

  • CX Professional in public and private sectors

  • Technology companies in customer experience

  • Government executives and staff

  • Business sector and vendors



Accompanying events

  • exhibition

  • Signing strategic agreements and partnerships

  • Honoring distinguished people and sponsors

  • Media coverage